[youtube=https://www.youtube.com/watch?v=ynYdckQ5lNo&w=570&h=370]

In March, we got the chance to catch up with some creators, change-makers, and heroes of the free world at SXSW. Our intrepid film crew (Jeph, Danimal) captured the conversations so we could share them with you. Herewith: a series of small talks about big things.

In this installment, we talk with legendary audio engineer, Jay-Z’s DJ, and “The Sound of New York,” Young Guru about the future of music. How charity’s changing the rap game. How BitTorrent is helping artists. And how the traditional label model has been upended. Records add value to you, not vice versa. True story.

After the jump: footage of Young Guru, Freeway, and Just Blaze killing it at our SXSW Showcase, epic as hell.

[youtube=https://www.youtube.com/watch?v=hyPDVDwpeSc&w=570&h=370]